Online has allowed a panoply of new wellness brands to launch and flourish. E-commerce is the future, projected to grow at nearly 18% YoY.

How much do executives in the wellness industry make? Through a spate of recent “new wellness” IPOs, we can pull the data. U.S. public companies are required to disclose the compensation of their highest-paid executives.

Something unique has emerged on the business side of wellness: a new generation of wellness companies built directly for consumers, on social media and the web, offering new types of products that challenge conventions.

A big year for IPOs did not leave the health and wellness category behind. An analysis of health and wellness company IPO financials and post-offering performance.

Most leaders of new wellness businesses The Unwinder talked to manufacture their products in the U.S.. However, most also said that at least some of their ingredients come from overseas. Many raw ingredients in supplements are simply not made in the U.S., and must be imported, often from Asia.

A 2021 survey of Americans on their habits regarding wellness products, including supplements, alternative milks and meats, and online therapy shows significant wealth gaps.