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Unwinding Jamie Lea, Founder of Toastyy

Originally from North Carolina, Jamie Lea lived and worked in New York City before starting Toastyy out of Los Angeles, CA. Toastyy offers CBD products made from high-quality and non-GMO hemp. The company hopes its tinctures, lotions, and supplements will help customers achieve relaxation and confidence. Jamie, who is also a part-time model and former volleyball player, chatted with us about starting the company and what she does in her free time.

What is the mission of Toastyy?

Toastyy is on a mission to inspire and empower you to embrace a healthy lifestyle in a way that is personalized and unique. Our products enhance relaxation, promote confidence, and encourage independence through the power of hemp. We promise to remain authentic in our power and ambition. At Toastyy we stay focused on giving back while motivating you to do the same. When it’s all said and done, this is about your health and well-being. We are committed to providing you with amazing Toastyy products of the highest quality to help you accomplish your wellness and life goals. When you feel good, you look good! 

Why did you choose the name “Toastyy” for your company?

I was inspired to create Toastyy after being laid off of my corporate job with Uber Technologies but I was always interested in cannabis and bringing the power of the plant to others.

The meaning behind the name ‘Toastyy’ came from being in a comfortable state and vibe. It is so important to feel my best self so that I can perform at my highest potential while being stress and anxiety free. We all know that “when you feel good, you look good” and I wanted to help women feel this way.  After relocating back to LA after being laid off, I was high on a sativa and heavy into my creative business plan when the name Toastyy came about. I was on Facetime with a friend and they asked how I was feeling and my immediate answer was, “I feel kind of toastyy right now” and I knew that mood would perfectly describe the brand I wanted to create.

What is the most important thing you’d like people to know about your products?

Toastyy offers a wide variety of CBD consumables. I really wanted to provide something for everyone’s different needs. Toastyy offers full spectrum tinctures with THC (.3% or less THC) and also broad spectrum products for the more health conscious consumers with absolutely no THC in them. When first establishing which products to launch with, I really dialed in on my own personal health concerns such as eczema, dry skin, anxiety and pain relief from playing sports. Another huge inspiration for Toastyy products was my mom and grandma. My mom suffers from knee pain and my grandma suffers from arthritis. It is important to me that I continue to offer innovative CBD products that stand as an alternative to prescription drugs/medicine. 

Each and every Toastyy product is a unique formula that I worked to create. I really poured my heart and soul into all Toastyy products and hope they bring change and amazing experiences to others like they have done for myself.

Do you think we need more research on the potential uses of CBD?

Yes, absolutely! CBD & cannabis often gets a bad rep; it’s as though if you use it, then you’re doing something ‘bad’ or you’re not sexy or cool. But this just isn’t true and Toastyy is here to prove just that. 

I believe that continual research and results should be shown to continue to educate old users and new users about the product. For me personally, CBD and cannabis can be used as huge alternatives to prescription drugs and medication so it is important that we continue to research and share all perks of the flower. The more we know, the more we can grow!

What’s a fun fact about you that Toastyy customers might not know?

Love this question! One fun fact about me is that I’m an accredited athlete, with 10+ years of experience in volleyball. While playing Division 1 college volleyball, my body slowly started to ache and hurt in many places (i.e., knee tendonitis, ankle reconstruction surgery, stress fractures, and more). The sport took a toll on me, which ultimately led to me dabbling into CBD and cannabis for recovery, pain and stress. 

What else do you do to stay healthy and well?

I have been an athlete all of my life, so working out and staying fit is always top priority for me. It is one of those routines that will always be embedded into my life. When I am in the gym and seeing results, I am the most confident version of myself! It not only helps me look my best, but it also helps me feel good and to stress less. Working out partnered with eating right, drinking lots of water and getting plenty of sleep helps me to stay healthy and well. 

You can find more of Jamie here and more of Toastyy here, here, and here.

About the author

Charlotte Moy is a freelance writer and researcher. Trained as a historian, she specializes in producing high-quality and well-researched content on a variety of topics. She loves the opportunity to interview interesting people and learn about new things. You can learn more on her website:

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